Vision & Mission
Vision
Providing and serving food and drinks that are rich in taste and healthy for the Indonesian and global markets.
Mission
Convey to consumers and the general public about the benefits and risks resulting from consumption, by campaigning through information media, it is important for the market to know the benefits and risks of what is consumed.
That's Why R O A S T E R R I C H
Therefore, ROASTERRICH really pays attention to the ingredients contained in the process of making food and drinks. ROASTERRICH's attitude in this case is in making and serving food and drinks using natural ingredients (not essence, preservatives and not using MSG in its food)
R O A S T E R R I C H about coffee
Coffee is a commodity traded throughout the world since hundreds of centuries ago, this proves that the coffee market is very stable and even growing along with increasing demand in coffee consuming countries, which indicates that coffee consumption is increasing along with the increase in population in the world, especially in Indonesia.
The nature of coffee drinks can be said to be addictive or make the drinker dependent after drinking it several times.
The benefits of coffee for health, as science advances and the development of the information technology era, there has been a lot of research that provides fast, easy and accurate information to access health journals regarding coffee which is beneficial for people with diabetes, liver, Parkinson's, coronary heart disease, thins the blood, softens blood vessels, but it is PROHIBITED. FOR SUFFERING FROM HIGH BLOOD and the risk of ACRYLAMIDE and MOLD, and in order to obtain these benefits, you need to pay attention to the CORRECT COFFEE PROCESSING PROCESS so as not to cause negative effects due to wrong coffee processing.
The increasing level of social welfare and growing purchasing power convince us to gain a very wide market share with a record of optimal management of raw materials so that they are finally good and suitable for consumption.
From the several things above, ROASTERRICH coffee sees the potential and market opportunities that are still very wide to provide healthy drinks and food for market consumption.
R O A S T E R R I C H about BRAND
ROASTERRICH
Taken from the words:
ROASTER, RICH
ROASTERRICH – Roasting produces a rich taste resulting from the formation of taste and aroma from the character of the ingredients used as a result of the selection of ingredients and the production process of roasting and brewing.
Marketing Strategy
ROASTERRICH's marketing strategy is to campaign through appropriate information media according to ROASTERRICH's target market, so that ROASTERRICH's brand positioning is achieved.
Production System
The production system prioritizes the selection of good and optimal raw materials to achieve product quality goals as well as processing products optimally and packaging or serving them well.
That's a brief overview of ROASTERRICH CAFÉ & EATERY
